Like most people, I grew up with McDonald’s. The first one we visited was probably in 1963 on the Berlin Turnpike in Newington, CT. The novelty of cheap, fast food was thrilling to the Harris family; prior to McDonald’s’ arrival, we’d rarely eat out, and when we did, it was Howard Johnson’s, or the luncheonette counter at Kresge’s or Woolworth’s 5-&-10¢ store. So the economical menu appealed to both of my Depression-era parents, and even though we all knew it wasn’t exactly the most nutritious meal, it was such a treat!! Long before the “you deserve a break today” jingle hit the airwaves, there was ♫♬”McDonald’s is our kind of place – it’s such a happy place! A clean and snappy place!” ♫♬ YOUR kind of place!
While I never made it a habit to eat at McDonald’s, I generally enjoyed it when I did, remembering fun times with my dad and sisters (Dad loved their coffee and was a real fan of the Filet o’Fish). Over the years, it became more of a “road food” option, especially on long trips; I stopped at a lot of McDonald’s on my cross-country road trips: FUTURE STREET tour ROUND TRIP tour. I did best ordering the “side salad”, which could be consumed without dressing while driving. As one of the Dollar Menu items, I felt okay ordering 3 or 4 at a time and skipping the sandwich and/or fries… (tho I always had a weakness for their hot apple pies.)
A lot has changed at Mickey D’s over the years – and not just higher prices and a more varied menu! I noticed the decor making a quantum shift from the familiar yellow/orange/red palette a while back when the corporation attempted to turn their outlets into “McCafes” complete with Wi-Fi.
And then the backboard menu “came alive” with a frantically changing video menu featuring huge photos of the food in fast rotation with the names and prices of same, which made it much more difficult for economy-minded folks like me to figure out what we wanted/could afford to order!
The latest wrinkle appears to be in response to the rising minimum wage paid to fast food workers; the closest McDonald’s to our house has remodeled their outlet to a new design which apparently necessitates employing only half of the former staff. This remodel has an “industrial” look, to put it kindly; dark gray cinderblock walls interrupted by hyper-busy mostly black wallpaper surround the public area. There’s no background music, only the mechanical hum, buzzing and clicks of unseen machines. Frankly, the ambiance is dystopian, unfriendly and feels like… McPrison.
Electronic kiosks shaped like giant iPhones stand like Stonehenge, available to take your order. In fact, this is the ONLY way you can order. Walk up to the counter and you’ll be turned away, directed back to the kiosks by the attendants, whose forced-cheery greetings sound desperate and reminded me of the little waitresses working at Raisins on TV’s “South Park” Since transactions cannot happen thru any other means than these kiosks, heaven forbid there’s a glitch and the computer ever crashes?! (We all know that NEVER happens, but if it does… well, No Soup For You!)
McDonald’s is probably not the first place most people think of when trying to lose weight, and yet the menus list the calorie counts for each food selection in large bold numbers, mostly obscuring the prices which don’t show up until another few click-thrus on the kiosk. Said prices on the big board (if you’re quick enough to actually see them while they flash around in a frenzy!?) don’t always match the kiosk prices. And, as you might expect with all this technological “progress”, ALL of the prices are substantially higher; a small hot fudge sundae that used to cost $1 is now close to $2.
The acoustics of the room are weird; while many customers were buried in their smart phones, the ones who spoke to one another were clearly audible to everyone – so much for privacy. Every conversation we overheard was about how much they didn’t like these new, streamlined “improvements” to their McDonald’s experience.
I have to agree. While it was never a substantial part of my diet, I didn’t think that I would ever completely “age-out” of McDonald’s. But apparently that day has come.
New wall signs now limit customers’ visits to 30 minutes – then you’d darn well better vamoose! Lunch time is OVER! Back to your cell!
P.S. Forgot to mention: GERMS!!! Consider all the HUNDREDS of grimy paws that will be using those giant touchscreen ordering kiosks each day… how many of us order and pay for our food and then run to the restroom to wash our hands BEFORE we pick up that hot burger or sample a few fries? Brother-in-law Dr. Tim Wolfram wrote this little ditty, and he should know – he’s a DOCTOR!! http://markwolfram.com/MrSUDzFrameset.html