Like many of my fervent enthusiasms, it began innocently enough; a new collaborator suggested I record a jazz CD. Of course, this had occurred to me before and we even made a CD a decade prior – but after production and replication, we’d run out of money and had no budget for promotion, so the CD gathered dust in our closet.
But this time would be different! We’d hire press agents and radio promoters to spread the word and garner airplay! We’d book live performances at jazz clubs and visit radio stations around the country! This time we’d get noticed and on the charts and succeed! At least that was the plan. The reality was slightly different; finding a club willing to take a chance on booking an unknown artist was virtually impossible. Getting radio programmers – even the ones we knew personally!? – to spin a cut on their station even once was iffy! Add to the mix my own profound ambivalence about performing… well, it was a longer-than-long shot.
Even so, there were some victories; I was very proud of both of my jazz albums and after the 2004 release of Future Street and the 2006 release of Round Trip, I finally charted on JazzWeek and became friends with some jazz radio programmers. I got to visit friends and family across the country on my tours. And I introduced some original songs to other artists who wound up performing and recording them.
Alas, it ultimately wasn’t as rewarding as I’d hoped, either financially or emotionally. First I began to turn down gigs that involved schlepping keyboards, PAs and other gear, and after a few more years I found myself dialing back my involvement in the jazz-o-sphere at large. While I’d enjoyed the annual IAJE conferences and JazzConnect/JazzCongress, it became apparent to me that, like Henry Gibson recited on Laugh-In, one was expected to “keep-a-goin’!” despite any setback or frustration – and I’d had some: Believe Them The First Time
Now, this doesn’t seem to stop my initial reaction when I notice that other jazzers are releasing new CDs or getting covers of their original songs; this type of news pops up on FaceBook, YouTube, and my email box all the time, and I find my Fear Of Missing Out kicking into overdrive! …until I remember how much work and financial outlay are involved in producing, promoting, performing, etc. to create even the smallest ripple of attention, let alone acclaim – and how fundamentally uninterested I am in those aspects. I continue to watch with appreciation and rejoice in the business and artistic triumphs of my colleagues, especially because I know what it takes to accomplish – but I honestly don’t miss running on the hamster wheel!